So, apparently the CEO of Abercrombie and Fitch has a really big problem with bigger people. A&F will not sell larger sizes because, as CEO Mike Jeffries tells a Business Insider reporter, “…we want to market to cool, good-looking people. We don’t market to anyone other than that.”
So, not only does Jeffries want us all to believe that someone with some meat on her/his bones is unattractive, s/he is also “not cool.” Is there a clearer example of how shallow and incipid the image-driven world is?
I also found it interesting that the article that criticized this focused only on women’s sizes. I get, of course, that body image is a very serious problem among women, with the associated insecurities, eating disorders and daily judgments based on their appearance.
But guess what? A&F isn’t treating men much better. Yes, unlike women’s sizes, A&F does offer up to XL sizes for men…but check out how they define XL. Yeah, XL for men means a 36-inch waist!
Jeffries makes so many disgusting, hateful comments in his interview, it’s nauseating to even read it. Here’s just one quote, elaborating on the above: “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely.” Continue reading